// The Challenge

Crypto investors wanted early access to pre-ICO projects—but CoinTerminal's fragmented product was costing them conversions. Despite product-market fit signals, activation rates were abysmal. Users arrived curious, but left confused. Investment flows were broken. The interface didn't inspire confidence. And in crypto, trust is the entire game.

// The Result

At Lark & Co, we like to measure impact on 3 criteria: Business: Higher conversion rates post-launch Increased investment volume → direct revenue growth Scalable design system reduced future design/dev time by 40% Behavioral: Users described the new experience as "finally professional" and "trustworthy"—the two words that matter most in crypto investing. Strategic: The design system enabled CoinTerminal to ship new features 3x faster, compounding their competitive advantage in a fast-moving market.

// The Challenge

Crypto investors wanted early access to pre-ICO projects—but CoinTerminal's fragmented product was costing them conversions. Despite product-market fit signals, activation rates were abysmal. Users arrived curious, but left confused. Investment flows were broken. The interface didn't inspire confidence. And in crypto, trust is the entire game.

// The Result

At Lark & Co, we like to measure impact on 3 criteria: Business: Higher conversion rates post-launch Increased investment volume → direct revenue growth Scalable design system reduced future design/dev time by 40% Behavioral: Users described the new experience as "finally professional" and "trustworthy"—the two words that matter most in crypto investing. Strategic: The design system enabled CoinTerminal to ship new features 3x faster, compounding their competitive advantage in a fast-moving market.

// The Challenge

Crypto investors wanted early access to pre-ICO projects—but CoinTerminal's fragmented product was costing them conversions. Despite product-market fit signals, activation rates were abysmal. Users arrived curious, but left confused. Investment flows were broken. The interface didn't inspire confidence. And in crypto, trust is the entire game.

// The Result

At Lark & Co, we like to measure impact on 3 criteria: Business: Higher conversion rates post-launch Increased investment volume → direct revenue growth Scalable design system reduced future design/dev time by 40% Behavioral: Users described the new experience as "finally professional" and "trustworthy"—the two words that matter most in crypto investing. Strategic: The design system enabled CoinTerminal to ship new features 3x faster, compounding their competitive advantage in a fast-moving market.